Really interesting thoughts from Krish Kandiah (interviewed by Penny Vinden):

[T]here is an unashamed sense in Apple that of course their devices are going to cost more – they are better!

What if we were this confident of the gospel? What if that we were able to tell people that, although it will cost everything to follow Jesus, it’s worth it?

…It is the latest thing, the next big thing that will change everybody’s lives. There is a sense of time travel, a taste of what is yet to come.

That’s our job today – to give that taste of what is to come.

Worth reading the whole thing.